Episode 1178

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Published on:

31st May 2025

#01178 - The True Measures of Success

#1178 - Why are there two G’s in BIGG Success? It’s a question we’re asked all the time—and in this episode, we reveal the answer.

BIGG is more than a name—it’s a powerful acronym that highlights four key measures of success: Believing, Implementing, Goal-getting, and Giving back. George and Mary-Lynn break down what each one means, how they apply to entrepreneurs (including those who don’t run a business), and how to use them to build a life of meaning, momentum, and impact.

BIGG Takeaway: Use the four true measures of BIGG success to guide your journey and create the life you truly desire. That’s BIGG success!

Find our show notes here: https://biggsuccess.com/?page_id=13929

Thanks so much for listening, - George aka "The Professor" & Mary-Lynn

P.S. Want to go deeper? Take our Life Purpose Quiz to uncover what success really means for you. BIGGsuccess.com/LPQ

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About the Podcast

The BIGG Success Show
We help entrepreneurs find focus for personal, professional, business, and financial success.

George Krueger and Mary-Lynn Foster are the co-founders of BIGG Success. George is a serial business owner who also teaches Entrepreneurial Finance at the University of Illinois. Mary-Lynn is a veteran radio show host turned entrepreneur.

We believe entrepreneurship isn't just an occupation; it's also a way of thinking which helps you take control, make better decisions, and reach your goals faster, whether or not you own a business.

Subscribe to get fun, informative, and inspirational episodes from "The Professor and Mary-Lynn," that help you have an entrepreneur mindset and focus on the right moves to achieve BIGG success.