Episode 1178

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Published on:

31st May 2025

#01178 - The True Measures of Success

#1178 - Why are there two G’s in BIGG Success? It’s a question we’re asked all the time—and in this episode, we reveal the answer.

BIGG is more than a name—it’s a powerful acronym that highlights four key measures of success: Believing, Implementing, Goal-getting, and Giving back. George and Mary-Lynn break down what each one means, how they apply to entrepreneurs (including those who don’t run a business), and how to use them to build a life of meaning, momentum, and impact.

BIGG Takeaway: Use the four true measures of BIGG success to guide your journey and create the life you truly desire. That’s BIGG success!

Find our show notes here: https://biggsuccess.com/?page_id=13929

Thanks so much for listening, - George aka "The Professor" & Mary-Lynn

P.S. Want to go deeper? Take our Life Purpose Quiz to uncover what success really means for you. BIGGsuccess.com/LPQ

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About the Podcast

The BIGG Success Show
You are the entrepreneur of your life.

BIGG Success is about taking charge of your future by thinking like an entrepreneur—even if you never start a business. We call it personal entrepreneurship: a mindset that empowers you to take control, make better decisions, and reach your goals faster.

We help you create the life you want. One that aligns with your vision, mission, and values. A life that’s fulfilling in all three key areas: personal, professional, and financial. Short-term wins. Long-term success. Holistic and intentional.

Your co-hosts, George Krueger and Mary-Lynn Foster, combine business smarts with heart. George, “The Professor,” is a serial entrepreneur and teaches Entrepreneurial Finance at the University of Illinois. Mary-Lynn, a veteran radio host turned entrepreneur, brings warmth and wisdom to every episode.

Join us for straight talk, smart strategies, and uplifting stories to help you focus, move forward, and create the life you truly want. That’s BIGG Success!